Getting to Know Your Customers



Introduction –  Getting to Know Your Customers


When it comes to marketing your business, the customer experience is critical. Knowing your audience allows you to predict future behavior to obtain your target results. Think about it… if you don’t know your customers, you won’t know what they like; hence, restricts your ability to provide your service to match their wants.

This post, brought to you by Stiddle, will outline the top 7 tips on getting to know your customers better.



1. Customer Relationship Management (CRM)

What is CRM? In short, CRM tools are utilized to enhance the relationship between a business and its customers. There are numerous types of CRM software that one can choose from depending on what their business’s goals are. However, the three major categories are: Collaborative CRM, Analytical CRM, and Operational CRM.

  • Collaborative CRM: Enables a company to share customers’ information with other departments to create a united group and increase sales.

  • Analytical CRM: Focuses on the analysis of customer data and pattern recognition.

  • Operational CRM: Is used to “generate leads, convert them into contacts, capture all required details, and provide support throughout the customer lifecycle.”



2. Monitor Your Social Media

Not only is being active on social media important in the marketing industry; however, it is equally as important to keep track of how your audience is reacting to your posts. Being aware of your posts that are being shared or have high volumes of viewers is necessary for planning out future content.

Monitoring your social media is an important way to filter relevant posts to allow you to reach a higher audience.

Here at Stiddle, not only do we produce new content multiple times a week across our social media platforms, but we also make sure to examine which content creates the highest traffic. Keeping track of your online activity is crucial for connecting to your customers.




3. Create a Survey

Surveys allow you to receive first-hand responses from your customers on how they feel about your business. Furthermore, conducting a survey will provide you an optimal rate of receiving data.

A tactic to increase your customers’ truthfulness when answering questions is by having your survey be anonymous, that way they may feel more comfortable sharing their responses.

  • Keep your surveys short, it will increase the likeliness that a customer will take it.

  • Open-ended surveys create more opportunities to hear your audience’s voice rather than simple “yes/no” questions.



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4. Hosting Events

It is no surprise that hosting events; either in-person or virtually leads to significant growth in one’s business. Why? Events formulate a link between you and your customer. They provide a way to humanely connect with your clients and in return increases sales.

98% of customers stated that they feel more inclined to make a purchase after attending a company’s event. In fact, studies have shown how events lead to a high rate of future customer loyalty.



5. Personalized Offers

Personalization is key when it comes to creating a relationship with your customer. In fact, the majority of consumers only engage with personalized marketing messages, 72% to be exact.

Despite consumers already being attracted to “limited time offers” provided by a business, those who modify their message to be directed towards a specific audience earn an ROI of 300% or more.

For further expansion in your personal ads, Stiddle is the way to go! Stiddle’s goal is to help online businesses run pre-targeted Facebook ads to fit your target customer using artificial intelligence. Utilization of Stiddle will provide you a way to personalize your customer experience with the simple click of a button. If you are interested in a FREE TRIAL, Click Here.



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6. Getting to Know Your Competitors

Your competitors are not simply your competitors, they can be made use of to boost your own business’s profit.

By researching your competitors marketing styles to see what is working for them and implementing something similar in your own business is a great tactic in finding new ways to connect with your own customers.

Moreover, analyzing your competitors customers will allow you to establish greater service and create further ways to show shoppers why you offer more than another business.



7. Keyword Research

Keyword research is both a quick and efficient way to understand your customers. It eliminates confusion about what your business’s goals should be by identifying direct cases of what consumers are searching on the web.

Keyword research allows you to frame your customer experience around what the client is interested in. How could it possibly get any better than that?

Additionally, by researching target words or phrases inputted into search engines and applying it in your own content creates an increase in your brand awareness and places your name in more search results.




Now that you’re an expert in connecting with your customers, you’re ready to get out there and increase your revenue!

Remember, customer feedback is a top priority!

To help you manage your business through the coronavirus crisis, Stiddle has created a toolkit for businesses and a customizable flyer for businesses to communicate their coronavirus efforts to customers.

Stiddle — aims to bring you inspiration from leading respected marketing experts.


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