How to Implement Consumer Psychology into Your Facebook Ads
Introduction to Facebook Ads Consumer Psychology
Most businesses put out advertisements with the goal of getting people to click on them and buy their products. Is your business struggling to get those clicks? Or converting those clickers into customers? Don’t worry!
With numerous online and offline businesses advertising, especially on Facebook, your ads can get lost in the crowd. However, understanding consumer psychology and what customers are looking for can step up your advertising game.
Continue reading for facts about consumer behavior and how you can utilize them to attract more people to your business through Facebook Ads.
What Drives a Consumer’s Decision to Purchase?
There are several factors that customers take into account when making the decision to purchase a product, but let’s start with the most important ones: the company’s reputation and the quality of the product.
In order to determine how customers feel about the two, they will almost always read the reviews. In fact, 88% of consumers trust online reviews as much as personal recommendations. Therefore, your first priority should be gathering positive reviews. This requires your product to do its job well and consistently. What do you do on the off chance that there’s an issue? Provide excellent customer service by either refunding or replacing the product.
Does your brand already have a great reputation and a purchase-worthy product? The next factor to consider is quite obvious and heavily influences a customer: the price. Many businesses sell the same product so what does a customer do when they’re torn between two sellers who have similar reviews? They compare the cost and frequently go for the cheaper one.
In addition, it is important to note that there are three types of buyers. 61% of people are average spenders, 15% spend quite a bit, and 24% are tightwads who spend less. In order to maximize your outreach, you must learn how to formulate your ads to appeal to all three types, especially tightwads. This can be done by reframing the cost of your product. For example, rather than stating a product is “$120 a year” it’s better to say it’s “$10 a month” so it appears cheaper.
Why Should I Advertise on Facebook?
Facebook has 1.5 billion daily users and 2.2 billion monthly users allowing it to have a big outreach. Furthermore, Facebook has a wider range of audiences to target since there are millions of users from various generations. Comparatively, other platforms generally have a younger demographic. Next, 95% of Millennials expect brands to have a Facebook presence. If your business doesn’t have a Facebook page, I recommend making one ASAP. Creating one will permit you to interact with and inform your target audience about fundamental information.
How Can I Build an Efficient Facebook Ad?
First, have a clear marketing objective. If your call-to-action (CTA) is demanding too much from customers, they will automatically steer away from your ad. CTAs will decrease your target audiences’ confusion and provide them with a quick understanding of what your business offers.
To make sure your CTA is doing its job, tell your target audience what you want them to do and why. For example, be direct by saying “sign-up” or “shop” rather than being wordy. Subsequently, your audience needs to know what’s in it for them. This is where you bring in an incentive, whether it’s a limited time offer or your product being scarce. When consumers see something is limited they get FOMO (fear of missing out) which encourages them to act fast.
Second, showcase your business’ credibility. You can do this by organizing your ad so it looks clean. If your ad appears unorganized then it can come across as spam, which will cause customers to hesitate when deciding to click on it. What makes an advertisement look unorganized, you ask? Inconsistency and failure to establish a brand aesthetic. When a brand is visually appealing it has an effortless way of attracting customers.
Hence, taking the time to ensure your advertisements contain similarities and portray your brand’s aesthetic well will automatically give you credibility. It is also important to have your own content; customers don’t want to see photos from other brands because it won’t give them an insight into your business’ values.
Third, test everything! Simply putting out an advertisement isn’t enough, you need to test them so you know how well it’s working. By testing them, you’ll know if your advertisement is effectively reaching your target audience and getting the desired response rate.
Thus, you’ll be able to see what’s about your ad is performing highly and what isn’t. Additionally, if a campaign doesn’t get a good response you can work at improving it before you spend too much money on it. For example, after creating an ad you can test it first on a smaller scale to see how it performs because chances are the success rates will be similar on a larger scale.
For a successful Facebook ad, you need to create a solid foundation that will appeal to the masses. The easiest way to do so is by establishing your business’ mission into everything you do; your product, customer service, and overall aesthetic must represent how you desire to be seen by consumers.
If you don’t know where to start or how to make sure your advertisements receive results, sign up for Stiddle! Stiddle uses an AI Algorithm to generate ads that will outperform other agencies with satisfaction guaranteed. The best part? You can receive a FREE seven-day trial.
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