How to Use Facebook Ads Manager: The #1 Best Guide
How to Use Facebook Ads Manager:
First off, Facebook Ads Manager is mainly divided into three parts:
- Ad group
There are three ways to create a Facebook ad:
- Through the Facebook advertising management tool, Ads Manager
- Through Power Editor, I have introduced this one in the previous article
- Using Stiddle’s ads manager – I recommend this option for the optimization features they offer
If you are a novice, you may ask the question. Which type should I choose?
Let’s put it this way, Ads Manager is suitable for most companies and accounts, which is the most commonly used. And if your company is relatively large, has the ability to play around on Facebook Ads, and you want to create ads in batches, you can start directly from Power Editor or even better, grab a free trial to use Stiddle. The boost post is actually the simplest, which is to advertise the post directly. Users do not need to enter the background of Ads Manager and Power Editor to set up, and they can advertise immediately, which is simple and convenient.
So to sum up, the most commonly used way to create advertisements is actually only through two forms: Ads Manager and Power Editor.
I’ve written the Power Editor article before, and today I will talk about the advertising settings of Ads Manager
We enter the background, the address is: https://www.facebook.com/ads/manager/
There are 11 advertising options on the target, almost you can think of, Facebook will cover it for you, so now I know why Facebook’s annual financial report is so beautiful, advertising accounts for 80% of his income. The advertising options are:
- Boost your posts
- Promote your Page
- Send people to your website
- Increase conversions on your website
- Get installs of your app
- Increase engagement in your app
- Reach people near your business
- Raise attendance at your event
- Get people to claim your offer
- Get video views
- Collect leads for your business
If you want to increase the traffic of your website, you may choose to send people to your website, then Facebook will invite you to enter the URL at this time. In this step, we suggest you make the URL traceable, such as using Google URL builder.
Although Facebook provides Facebook pixel tracking, it does not prevent you from making the link trackable, so that you can make two-way comparisons and have more data for comparison and optimization.
After choosing the advertising target, you just choose the people you want to target.
Regarding crowd positioning, I taught you how to accurately target Facebook advertising audiences. I focused on how to improve the accuracy of advertising users through Audience Insight. After setting it, save it directly for future use. Of course, you can also directly set the user you want in the background.
We can see that Facebook backend is divided into the following categories:
- Detail Targeting
Detailed Targeting can be divided into the following options:
- Ethnic Affinity
- Life Events
Special attention should be paid here. If your group of ads runs very well, please save the user group of these ads, so you don’t need to reset them later.
If we have a set of advertisements that run very well, many of us like to change it on the original basis. In fact, this is wrong. We can reset a new one and run. Don’t worry that the ads will compete with each other!
Advertising price setting
The price-setting of advertising is divided into two forms: daily budget and lifetime budget
- Daily budget: Expenses per day over a period of time. The minimum cost is 5 USD
- Lifetime budget: the total expenditure over a period of time.
You can also click Advanced Settings to set up detailed advertisements:
You can set the time for the ad to run, such as running immediately after the ad is set, or you can set the specific time to run the ad.
Optimization for Ad delivery
For the advertising goal you have selected, whether you choose CPC or CPM, these two settings will affect the final display form of the ad and your bid. Here you can choose Facebook to automatically bid for you, or you can adjust the price manually. If it is Facebook’s automatic bidding, then Facebook mainly bids based on the user’s time period. For example, Facebook found that these people related to your product appeared at 8 o’ clock, so at this time, your ads will be displayed a lot (Facebook will focus on presenting your ads to your users during this time)
Other advertising settings should be easier for everyone to understand…..
In the advertising copy, you can choose 2 kinds of advertising display forms:
- The first one is: single image or video ad
- The second is: multi-picture rotating display advertising (Carousel)
The display form of the single-image advertisement link is as follows:
Multi-picture advertisement display form
Points to note for single-image ad copy:
text: 90 characters
Title: 25 characters
Picture ratio: 1.91:1
Picture size: 1200—627 (if you want to display the advertisement picture in the news feed, the width is 600)
Points to note when displaying advertisements in multiple images:
Text: 90 characters
Title: 40 characters
Picture ratio: 1:1
Picture size: 600—600
After going back, let’s take a look. These are the settings only after you select “send people to your website”. Different advertising goals have different options settings given by Facebook.
After the advertisement is set, you have to choose the type of advertisement to be displayed, including desktop Newsfeed display, mobile phone advertisement display, and right advertisement display.
Desktop Newsfeed display:
Mobile advertising display
Facebook ad display on the right:
You can check the performance of Facebook through the tracking pixel of Facebook, or you can click the ads manager of Facebook
After the ad is set up, which indicators should you follow?
Click on columns in ads manager, you need to check the following indicators:
- Performance: Advertising results, reach rate, cost
- Engagement: Post likes, page engagement, post engagement
- Videos: video views
- Website: Website clicks, settlement, payment information, add to shopping cart
- Apps: App installation volume
- Events: How many people participated in the event and how responsive was it
- Clicks: independent IP access, click rate, click volume
- Settings: the time the ad runs, the end time, bidding, and the choice of advertising goals
The above advertising indicators are what you need to focus on.
Social media advertising is one of the most affordable and accessible ways for small businesses to expose their brand and attract new customers. By learning more about the costs associated with social media marketing and how to achieve your goals, you’re one step closer to creating the business you envision.
Stiddle aims to bring you inspiration from leading respected marketing experts.
Looking for more advertising tutorial guides? Checkout our recent Facebook Ads Tutorial Guide!
Choose a BETTER way to advertise on facebook ads.
Signup for a free trial to start boosting your Facebook ad campaign results with the leading Facebook ad-tech platform.
Track Performance Metrics (ROI/ROAS)
Automate your Facebook Ads
*No Credit Card Required
Explore More Topics
The Facebook Pixel Benefits and its Functionalities It is undoubtedly evident that there are numerous technological advancements in the cRead more...
Introduction - Small Business Digital Marketing You may be wondering what the best strategy for promoting your small buRead more...
Introduction - Customer Success Management Customer success management is a relatively new phenomenon. Before the 1990s, the idRead more...
Introduction - COVID Facebook Ads Affected by COVID-19, e-commerce sellers are exploring new business opportunities. Read more...
Introduction - Digital Marketing Specialization No one can deny the importance of digital marketing for a small business. But, soRead more...