Top 5 Email Marketing Platforms For 2022
An email marketing platform is one of the most powerful tools any marketing professional has at their disposal. It allows you to build relationships and engagements, which frequently help increase your return on investment (ROI). According to Litmus, email marketing generates $42 for every $1 spent, an astounding 4,200% ROI! However, with so many different email platforms, we understand the difficulty in selecting the best one. Don’t worry, we’ve all been there!
That’s why we are here to help you out! For this short article, we’ve compiled a list of 5 email marketing platforms you should consider and why you should use them.
So, without further ado, let’s begin!
Email Marketing Platform #1: SendinBlue
SendinBlue is first on this list as the best marketing platform one can find on the market and one of the few email marketing services with servers in the European Union. It’s an easy-to-use email marketing software with a free plan and allows you to store unlimited contact while sending up to 300 email newsletters a day. Their Lite plan starts at $20/month and allows up to 40,000 sends per month with no daily limit!
Some of the most defining features of this platform are focused segmentation, personalized content, A/B testing, send-time optimization, and a selection of well-designed templates that make it easy for you to create professional emails. The emails are not complex to start either! All you have to do is drag and drop! No need to code! The platform even displays real-time statistics that include important metrics such as click-through rate(CTR), open rate, etc.
However, their most defining feature is workflow automation. This feature lets you automate specific tasks in your workflow by defining rules and conditions that trigger the actions you want to automate. This could include sending emails, organizing contacts into different, updating information, and even SMS messages!
We use SendinBlue as our primary email marketing platform, so there might be a hint of bias for putting it at #1. However, with all of these features, can you blame us? With SendinBlue, you can be everywhere your customers are!
Email Marketing Platform #2: Mailchimp
Mailchimp is the most well-known and one of the biggest names in the email marketing industry, boasting around 13 million users. This is probably the one for you if you’re a small business since the platform allows up to 2,000 subscribers and 12,000 email sends per month. One feature we like about the medium is the user interface, and it’s continually updated to make it more straightforward, transparent, and user-friendly.
Like SendinBlue, the platform offers advanced marketing features such as segmentation, personalized content, A/B testing, and send-time optimization. Additionally, the platform offers seamless integration with other platforms a marketing professional might use, such as WordPress and Customer Relationship Management software. The platform offers social media scheduling and ads if you implement your multi-channel marketing strategy.
Lastly, we love the name!
Email Marketing Platform #3. ActiveCampaign
ActiveCampaign is one email marketing platform that stands out for its advanced features and excellent deliverability. The platform includes features such as personalizing your email and the ability to split test up to 5 different versions of an email. It even comes with a built-in spam detector that tells you the likeness of an email sent to the junk folder.
Furthermore, this platform is easier and more intuitive than the other platforms on this list. Even if you have no experience in workflow automation, ActiveCampaign boasts an extensive selection of premade workflows! You can integrate this platform with 870+ third-party tools and manage your sales and live chat with their built-in CRM system. Wow, that’s a lot of options to choose from!
This is the one for you as an all-in-one sales and marketing tool! Starting at only $9/month, ActiveCampaign is one of the most affordable and advanced email marketing platforms money can buy!
Email Marketing Platform #4: HubSpot
The next platform on our list is Hubspot, one of the most well-known companies that offer some of the best all-in-one sales and marketing platforms, including a CRM, landing pages, email marketing, and more! In other words, the platform has all the tools you need to make your business succeed! They cover all areas of digital marketing that cater to any sales-oriented business.
What stands out to us about this platform is the automated workflow system which allows you to set triggers for your email subscribers to nurture them to become paying customers. They even have a mapping tool that can help you visualize the entire process for greater clarity, easier optimization, and higher conversions. Here you can better control the buyer’s journey! Check out this Stiddle blog to learn more about the buyer’s journey.
The interface itself is straightforward to use! Furthermore, like the rest of the platforms on this, Hubspot also has tons of premade email templates and the ability to fully personalize your email content to align with your brand. Their advanced tools can help you boost your open and click-through rates relatively easily. This information will be saved inside your contact list in your Hubspot’s CRM platform, so you can attribute a sale back to the marketing campaign, newsletter, or blog post that influenced it!
The only downside we find is pricing. You get up to 2000 email sends a month using the free version. Anything after that will cost $50/month.
Email Marketing Platform #5. MailerLite
If you are a small business or tight on budget, MailerLite is the platform for you since we believe it is the best email marketing tool for the value of your money. It allows you to send 12,000 emails to a maximum of 1000 subscribers per month! That’s much more than the other email marketing services on this list. However, we would recommend MailerLite for beginners in email marketing or working on personal projects; any other email marketing services on this list would be better if you’re experienced.
The platform offers automation, landing pages, pop-ups, and an easy-to-use user interface. You can even integrate MailerLite with your Shopify to use their abandoned cart email feature! However, if you’re using the free version, you may not be able to access all of these features. Luckily, they make it affordable, starting at just $10/month!
We hope we have convinced you of the usefulness of email marketing services. With them, you can save time, nurture your leads, and grow your business faster by automating mundane tasks! I wish I could recommend just one, but there are so many! Not to mention every business’ needs are different. Some are not able to afford the high prices. Some might be looking for a specific feature.
We hope you enjoyed this short article and gained valuable insights. If you are interested in reading more about email marketing, we recommend checking out this article on retargeting, where we have a section about email retargeting.
Check out our blog for more marketing articles like this one!
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