B2B Ecommerce Marketing: A Free How To Guide [2022]
Let’s be honest. Effective marketing is difficult to get right, especially in today’s complex and challenging environment. As the world becomes more online, digital marketing and B2B Ecommerce Marketing are becoming more important than ever. Between the many decisions a marketer has to make,…
Facebook Lookalike Audience: A Free How To Guide [2022]
With digital marketing, the goal is to find customers, sell them a product/service, and then repeat the cycle. However, what if you want to find new customers? Ideally, the best way to go about this is to find your ideal audience and then search…
Effectively Monitor Your Facebook Ads
Why Monitor Your Facebook Ads? Many Facebook marketers -professional and non-professional- make a costly mistake while launching their ad campaign by possessing a “Set it and Forget” attitude, never experiencing the full potential of what the platform has to offer. Some would only measure their…
#1 Guide on Facebook Ad Budgeting
Introduction: Facebook Ad Budgeting If you’re a beginner, you might be wondering this critical question – how much should I spend on Facebook Ads? After all, spending too little might risk missing out on conversions, while spending too much might cause overspending. You want to…
Facebook Lead Ads: A Free How To Guide to Lead Generation [2021]
Introduction Billions of individuals visit Facebook every month while digital marketers are taking advantage of expanding their reach and growing their business. Though most Facebook users access the platform through their mobile devices, the conversion rate has proven to be significantly lower than…
Ultimate How-To Guide on Facebook Ads [2021]
Facebook Ads Introduction In the modern age, social media has become the most used and effective platform for advertisers and marketers as more turn to their smart devices for entertainment and work purposes. According to a Blue Corona article, consumers spend at least…
How to set up ads on Facebook and Instagram
Introduction: Setup Facebook and Instagram Ads So you want to learn how to take advantage of Facebook ads. Well, you’ve come to the right place. In order to stay relevant in this constantly evolving ad space one must learn digital advertisement. Companies are…
5 tips to optimize Facebook Ads for IOS 14
Introduction: Tips to optimize Facebook Ads for IOS 14 On April 16, 2021, Apple Inc. officially released iOS 14.5, which includes new app tracking transparency (ATT) policies, requiring app developers to ask for permission before accessing your advertising ID. This comes in the form…
ROI: 8 Easy Tips to Improve Your Return on Marketing
Introduction With the increasingly competitive nature of the business world today, more and more companies are looking to increase the efficiency of their marketing campaigns. KPIs, also known as key performance indicators, are generally used to evaluate how successful a campaign is…
Facebook Ad Optimization: 5 Tips to Optimize for Conversion
Introduction If you’re a new business, Facebook and Instagram are where to go to start ad optimization to reach your target audience. In this age of technology and social media, Facebook and Instagram advertising is a MUST for any new business trying to…
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