ROI: 8 Easy Tips to Improve Your Return on Marketing
Introduction With the increasingly competitive nature of the business world today, more and more companies are looking to increase the efficiency of their marketing campaigns. KPIs, also known as key performance indicators, are generally used to evaluate how successful a campaign is…
Facebook Ad Optimization: 5 Tips to Optimize for Conversion
Introduction If you’re a new business, Facebook and Instagram are where to go to start ad optimization to reach your target audience. In this age of technology and social media, Facebook and Instagram advertising is a MUST for any new business trying to…
Top 5 Pain Points for Marketers
Introduction: Top 5 Pain Points for Marketers Marketing is a universal struggle for companies around the globe. Marketing can be broad and complex yet so simple at its core. It is one of the most dynamic aspects of a company and yet can be so…
How to Convert Facebook Ad Traffic
Introduction: How to Convert Facebook Ad Traffic Having a great product or service is one thing but actually getting people to visit your website to purchase that product or service is another. Facebook is a highly sought-after tool for displaying company ads across its…
How to Increase ROI in the SaaS Industry [4 Pro Tips]
Introduction – Increase SaaS ROI Software as a Service (SaaS) is a fast-growing industry worldwide with a projected growth of $99.99 billion during 2021-2025, progressing at a CAGR of over 11% during the forecast period. The software space is already overcrowded with big…
Helpful Marketing Tools: Identify Your Target Audience
Introduction: Helpful Marketing Tools The more you understand your audience, the more you can allocate more time and resources on ads for the customers that matter and truly need your product or service. What is a Target Audience? A target audience is a group…
Design Facebook Ads With Canva: The Ultimate How To Guide
How to Design Facebook Ads with Canva Research studies undertaken have alluded to the conclusion that Facebook advertising has turned out to be very vibrant in the contemporary world. That is because most people are quite conversant with the social media platform. This…
Why Use Facebook Pixel: Best 4 Facebook Pixel Benefits & Functionalities
The Facebook Pixel Benefits and its Functionalities It is undoubtedly evident that there are numerous technological advancements in the contemporary world. Most of these advancements have proved to be very imperative whenever it comes to how different organizations undertake business. So, why use Facebook…
The Best Facebook Retargeting Strategies [2021]
What is the best Facebook ads retargeting strategy? The best Facebook retargeting strategy is as follows: the retargeting must be primarily aimed at audiences who have already interacted with your ads or website. Through long-term continuous repetitive advertising, enhance their loyalty to your brand…
How to Create Custom Facebook Events With Google Tag Manager From Your Website [FREE BONUS]
Introduction As we all know, data is king. Website analytics are vital to running a successful business. But with all the overwhelming metrics to track, you may be thinking “Where on earth do I start?” Monitoring your metrics and creating custom Facebook…
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