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Google Anti-Trust Lawsuit Impact on Facebook Advertising
What is the Facebook Anti-Trust Lawsuit About? With the 2020 U.S. presidential elections around the corner, Google comes under fire from an antitrust lawsuit which many politicians view as a bid to enhance president Donald Trump’s standing. The charge comes from 11 republican state…
Stiddle’s Guide to Reducing the cost of Facebook Advertising
Introduction There are two main factors that make up the cost of Facebook advertising: the value Facebook users get from your ads and your estimated conversion rate. So, how do we reduce Facebook advertising costs on this basis? Every year from…
The easiest way to design aesthetically pleasing landing pages [How-To]
Introduction A landing page is a page a visitor arrives at on your website after clicking on a link in an email or ad. Visually pleasing landing page design affects how users feel about a company, product, or service. Combining good design with…
What is the difference between Google Ads and Facebook Ads? Who has higher ROI?
Introduction Many people may have such a question when advertising, Google Ads, or Facebook Ads, which is more effective? But the general answer is, it depends! Both have their own advantages, but depending on the industry, there are still differences in advantages and…
The Stiddle Guide to Using Apple Ad Search
The app store is a daunting marketplace filled with hidden pitfalls and misleading paths. After following this guide you will know how to carve a foothold for yourself and your app. Finding a way into the spotlight of the featured category of the app…
Stiddle’s Complete Facebook Ads Glossary of Terms [Best Glossary]
Below is a list of Facebook Ad Terms Take a look at at our below Facebook ad glossary of what we believe to be the most important and frequently used Facebook ad terms. Add To Cart (ATC)/Add to cart Facebook Pixel tracks the…
What he learned from managing $10 million in Facebook ad spend
Introduction – $10 Million in Facebook Ad Spend A former employee of a well-known SaaS company shared his work experience on a blog. He has managed more than $10 million in Facebook ad spend and has extensive practical experience in paid search and…
Stiddle’s step-by-step guide to Facebook Ads Manager for your E-Commerce Funnel
Introduction to Facebook Ads Manager “Facebook has more than 2.4 billion monthly active users, and is the most popular social network in the world.” When we started marketing for Facebook, the first thing that caught our eye was this sentence. As a…
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